Sunday, May 27, 2018, 3:07

Designing business card

A business card is a small, but meaningful box that can tell a lot about as. The way it will look, will have a great impact how others will perceive our image.

It’s good to ask yourself a question – how that box should look like? Do we want to be viewed as cool, classy professionals or maybe as someone calm, warm and trustworthy?

The first thing we need to determine, while designing business card is – what exactly do we want to put on it? Name – obviously. Phone number – no need for more than one, even if you have several of hem. At the very least, maybe use one business number and one private?

If we’re talking about professional business cards, you need to remember about the company name and your position in it. In addition, logo is often placed nearby, which dictates the color palette of the card. Everything should fit together.

Common mistake made while designing business card is placing too much information, which leaves the potential customer confused and lost. You have to remember – cards need to be functional, which means that they have to help customer to contact us as easily as possible.

If you want emphasize the prestige of you company through your business card, it’s best to choose proper materials of highest quality. Impressive paper or subtle refinement of print might do much more than bizarre graphics that reduce the clarity.

Generally, the most impressive cards are relatively subtle in the amount of contained elements. It’s better to limit yourself to only the most relevant data.

Obviously, there are some exceptions to the rule. For example, there are Personal Business cards, which can showcase (although exaggeration is still not advised) our character. This type of business cards usually contain only name, surname, degree and possibly a personal phone number. In this case, we can afford a bit more colorful background than those that can be found on professional business cards.

Family business cards are more rarely used, those contain only the name and home address. They are used to provide information about the place of residence, and are added to flowers or gifts. Once, they were left as a sign of visit in the absence of the family and therefore as an invite.